It’s just as crucial to identify consumers with poor RFM ratings as it is to identify your Champions and Loyal Customers. Your teams will be able to identify the following using this information:
Customers who must be onboarded and cultivated
Customers who have discovered an alternative product(s) and had previously been loyal should be put into a deal wholesale re-activation campaign.
Customers who purchase low-value things on a frequent basis and are great targets for an upsell campaign